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What journalists hate! By a BBC journalist.

Want to know what goes on inside the head of a journalist? Here's some tips from BBC Sport journalist, Paul Addison: -

If there's one thing that is guaranteed to annoy a journalist, it's taking calls from pushy PRs.

I know we're all busy people, but in newsrooms up and down the land there are far fewer hacks than there used to be, and their time is precious.

Phone calls from people promising the earth from a story that quite frankly isn't worth running is sure to light the blue touch paper.

I work as a sports journalist and always answer the phone: "Hello, BBC Tees Sport.."

I had a call from a PR firm the other day about the game "pooh sticks".

The lady at the other end of the phone told me some new, fantastic, awesome research had found the perfect conditions to play the game in, and that she could set me up with an interview with a professor (I kid you not) who had carried out the research as well as a leading pooh sticks player.

I was very polite and told her that we covered football and cricket mainly, and had no time for pooh sticks on this occasion.

To her credit, and this is not always the case, she then politely said thanks and didn't try the hard sell, unlike some I've come across in the past.

My point is journalists, by and large, are sympathetic to what PRs are doing- we help each other out and we get some great stories from the world of public relations. It's vital to what we do.

Many journalists are now in PR, and many more will make the switch the way our industry is heading, so all we ask if that you keep your e-mails or phone calls to the point, don't follow them up with endless calls, remember who you are targeting and don't flower your offers up with words like "awesome" and "fantastic".

And we can all live happily ever after.......